Consumer Insights Manager job
Posted: June 05, 2006
Post subject: Consumer Insights Manager
Post subject: Consumer Insights Manager
subject: Consumer Insights Manager , LucasArts
LucasArts is looking for Consumer Insights Manager
duration - Full Time
Job details: Consumer Insights Manager Job Purpose: The role of this position is to manage and oversee a wide variety of research projects as needed independently leading a full-range of brand, consumer and marketplace research studies that contribute to LucasArts growth and provide both tactical and strategic direction for the company.
Major Responsibilities
Independently manage a broad range of research projects both qualitative and quantitative, across various departments (product development, marketing)
Serve as an active participant representing the consumer on core teams pertaining to specific products. Solely responsible for representing the Consumer Insights department and the voice of the consumer at these meetings
Develop and lead the creation and implementation of a forecasting model for key brands and New IP using relevant proprietary research and secondary data sources including NPD
Co-lead the development of strategic franchise plans with key partners in marketing, development, sales and finance. These plans will be used by the executive team in the creation and management of the long-term SKU plan for the company
Develop and implement a cross-functional methodological approach to understanding the current and future trends in mass market entertainment as well as the habits and interests of our broad consumer base. This research will be used by the executive team to guide the exploration of new IP within the company's strategic framework
Interact and develop strong independent working relationships with key partners across all departments (marketing, development, finance, sales, etc)
Design actionable research plans that will guide and address the needs of the organization
Develop and manage all brand tracking and segmentation studies
Serve as thought partner to Director of Consumer Insights
Qualifications:
5-7 years experience in consumer insights related job including independent project management experience and brand strategy
Bachelors Degree required in market research, business, psychology and/or other behavior science
Strong writing and presentation skills, able to effectively communicate the consumer point of view and clearly articulate findings and recommendations
Excellent analytical skills with a focus on insights rather than information.
Strong knowledge of all applicable qualitative and quantitative methodologies including relevant analysis tools
Ability to independently pair appropriate methodologies with the business question at hand, making highly strategic and well thought-out methodological/design/analysis recommendations to the director
Ability to balance solid strategic thinking and flawless execution in a fast-paced environment
Interested in interactive entertainment and a passion to understand what drives the industry
Location: San Francisco, CA, United States
Contact info:
Mail Your Resume:
LucasArts
Attn: Recruiting
P.O. Box 29908
San Francisco, CA 94129-0908
http://www.lucasarts.com/jobs/
Fax: 415-746-8923
_________________
CG jobs
3d modeling jobs
LucasArts is looking for Consumer Insights Manager
duration - Full Time
Job details: Consumer Insights Manager Job Purpose: The role of this position is to manage and oversee a wide variety of research projects as needed independently leading a full-range of brand, consumer and marketplace research studies that contribute to LucasArts growth and provide both tactical and strategic direction for the company.
Major Responsibilities
Independently manage a broad range of research projects both qualitative and quantitative, across various departments (product development, marketing)
Serve as an active participant representing the consumer on core teams pertaining to specific products. Solely responsible for representing the Consumer Insights department and the voice of the consumer at these meetings
Develop and lead the creation and implementation of a forecasting model for key brands and New IP using relevant proprietary research and secondary data sources including NPD
Co-lead the development of strategic franchise plans with key partners in marketing, development, sales and finance. These plans will be used by the executive team in the creation and management of the long-term SKU plan for the company
Develop and implement a cross-functional methodological approach to understanding the current and future trends in mass market entertainment as well as the habits and interests of our broad consumer base. This research will be used by the executive team to guide the exploration of new IP within the company's strategic framework
Interact and develop strong independent working relationships with key partners across all departments (marketing, development, finance, sales, etc)
Design actionable research plans that will guide and address the needs of the organization
Develop and manage all brand tracking and segmentation studies
Serve as thought partner to Director of Consumer Insights
Qualifications:
5-7 years experience in consumer insights related job including independent project management experience and brand strategy
Bachelors Degree required in market research, business, psychology and/or other behavior science
Strong writing and presentation skills, able to effectively communicate the consumer point of view and clearly articulate findings and recommendations
Excellent analytical skills with a focus on insights rather than information.
Strong knowledge of all applicable qualitative and quantitative methodologies including relevant analysis tools
Ability to independently pair appropriate methodologies with the business question at hand, making highly strategic and well thought-out methodological/design/analysis recommendations to the director
Ability to balance solid strategic thinking and flawless execution in a fast-paced environment
Interested in interactive entertainment and a passion to understand what drives the industry
Location: San Francisco, CA, United States
Contact info:
Mail Your Resume:
LucasArts
Attn: Recruiting
P.O. Box 29908
San Francisco, CA 94129-0908
http://www.lucasarts.com/jobs/
Fax: 415-746-8923
_________________
CG jobs
3d modeling jobs