Brand Manager job
Posted: November 10, 2006
Post subject: Brand Manager
Post subject: Brand Manager
subject: Brand Manager , Sony Online Entertainment- San Diego
Sony Online Entertainment- San Diego is looking for Brand Manager
duration - Full Time
Job details: Brand Manager We are searching for an experienced Brand Manager for our San Diego headquarters.
The Brand Manager will lead the development of the brand strategy and execute of all marketing activities related to assigned brands. This includes, but is not limited to, development of the strategic brand and SKU plans (product positioning, target market, category & competitive analysis, pricing analysis, product lifecycle management, marketing tactics and allocation of marketing budget).
Additionally, the Brand Manager will lead the development and execution of all consumer communication materials including key art and packaging, TV/Print/Online advertising, Web site creation, trailers, promotional materials, copy and ancillary creative materials.
This position also entails managing direct reports and working with a variety of internal and external cross-functional groups (International Marketing & PR Teams, Product Development, Creative Agencies, Sales, Channel Marketing, Business Development, Public Relations, Community Relations, Consumer Research, Media Agencies and Marketing Partners) to coordinate brand related activities and maximize the sales potential of each release.
The ideal candidate MUST possess an innate ability to foster teamwork internally across departments to complete projects on time and on budget.
Primary Responsibilities:
- Facilitate and manage all processes that successfully bring a product to market.
- Work with producers on game content to ensure that games developed are appropriate to the market.
- Develop and execute the marketing plan for assigned products, including management of product marketing budget and delivery of marketing materials within allocated budget.
- Analytical strength in determining marketing strategies and opportunities.
- Manage information flow between departments to ensure all related materials communicate title and positioning in a consistent fashion.
- Train and mentor marketing coordinators and specialists.
- Continually monitor interactive entertainment business trends, identify opportunities and risks and make recommendations to drive business to meet objectives.
- Quantify and track brand "health" and performance and work with cross-functional teams to increase metrics to achieve established goals.
- Help foster internal passion and excitement for brand tenets and direction.
- Work with PR department to develop PR strategy, plan and execution.
- Collaborate with Sales/Channel Marketing to plan and execute retail channel programs.
- Work with creative services/agencies to develop product packaging (including design and copy), manuals, disc art, channel and sales support materials.
- Develop and execute appropriate advertising, consumer promotions, trial programs, fan outreach, and online presence for assigned titles.
- Work with market research to conduct focus groups and other research as necessary.
- Other responsibilities are performed as assigned or needed.
Requirements:
- B.A./B.S. degree required.
- 5+ years of brand management or product marketing experience.
- MUST have experience with game software. Experience with online games preferred.
- Strong analytical and creative skills.
- Proven ability to develop strong internal and external relationships and excellent collaborative skills.
- A successful track record of bringing products to market.
- A "strong passion" for interactive entertainment!
- Excellent communication skills.
- Strong technical skills and a general understanding of technology trends.
- Significant travel required.
Sony Online Entertainment is an Equal Opportunity Employer, committed to Diversity in the Workplace.
Please send resume to: ekaspian@soe.sony.com
Location: San Diego, CA, United States
Contact info:
8928 Terman Court
San Diego, Ca. 92121
http://www.sonyonline.com
Fax: 858-577-3306
E-mail: ekaspian@soe.sony.com
_________________
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Sony Online Entertainment- San Diego is looking for Brand Manager
duration - Full Time
Job details: Brand Manager We are searching for an experienced Brand Manager for our San Diego headquarters.
The Brand Manager will lead the development of the brand strategy and execute of all marketing activities related to assigned brands. This includes, but is not limited to, development of the strategic brand and SKU plans (product positioning, target market, category & competitive analysis, pricing analysis, product lifecycle management, marketing tactics and allocation of marketing budget).
Additionally, the Brand Manager will lead the development and execution of all consumer communication materials including key art and packaging, TV/Print/Online advertising, Web site creation, trailers, promotional materials, copy and ancillary creative materials.
This position also entails managing direct reports and working with a variety of internal and external cross-functional groups (International Marketing & PR Teams, Product Development, Creative Agencies, Sales, Channel Marketing, Business Development, Public Relations, Community Relations, Consumer Research, Media Agencies and Marketing Partners) to coordinate brand related activities and maximize the sales potential of each release.
The ideal candidate MUST possess an innate ability to foster teamwork internally across departments to complete projects on time and on budget.
Primary Responsibilities:
- Facilitate and manage all processes that successfully bring a product to market.
- Work with producers on game content to ensure that games developed are appropriate to the market.
- Develop and execute the marketing plan for assigned products, including management of product marketing budget and delivery of marketing materials within allocated budget.
- Analytical strength in determining marketing strategies and opportunities.
- Manage information flow between departments to ensure all related materials communicate title and positioning in a consistent fashion.
- Train and mentor marketing coordinators and specialists.
- Continually monitor interactive entertainment business trends, identify opportunities and risks and make recommendations to drive business to meet objectives.
- Quantify and track brand "health" and performance and work with cross-functional teams to increase metrics to achieve established goals.
- Help foster internal passion and excitement for brand tenets and direction.
- Work with PR department to develop PR strategy, plan and execution.
- Collaborate with Sales/Channel Marketing to plan and execute retail channel programs.
- Work with creative services/agencies to develop product packaging (including design and copy), manuals, disc art, channel and sales support materials.
- Develop and execute appropriate advertising, consumer promotions, trial programs, fan outreach, and online presence for assigned titles.
- Work with market research to conduct focus groups and other research as necessary.
- Other responsibilities are performed as assigned or needed.
Requirements:
- B.A./B.S. degree required.
- 5+ years of brand management or product marketing experience.
- MUST have experience with game software. Experience with online games preferred.
- Strong analytical and creative skills.
- Proven ability to develop strong internal and external relationships and excellent collaborative skills.
- A successful track record of bringing products to market.
- A "strong passion" for interactive entertainment!
- Excellent communication skills.
- Strong technical skills and a general understanding of technology trends.
- Significant travel required.
Sony Online Entertainment is an Equal Opportunity Employer, committed to Diversity in the Workplace.
Please send resume to: ekaspian@soe.sony.com
Location: San Diego, CA, United States
Contact info:
8928 Terman Court
San Diego, Ca. 92121
http://www.sonyonline.com
Fax: 858-577-3306
E-mail: ekaspian@soe.sony.com
_________________
CG jobs
3d modeling jobs