Interactive Marketing Manager job
Posted: December 14, 2006
Post subject: Interactive Marketing Manager
Post subject: Interactive Marketing Manager
subject: Interactive Marketing Manager , Thomson CompuMark
Thomson CompuMark is looking for Interactive Marketing Manager
duration - Full-Time
Job details: GENERAL OVERVIEW
The Interactive Marketing Manager role will replace the Graphic Designer position. As we are looking to leverage the resources of an advertising agency in '07, we can better leverage the agency for graphic design work and re-purpose the position to gain better skills on the web. The Interactive Marketing Manager will develop and implement the strategic online marketing plan for TCM-AM. The Interactive Marketing Manager stays abreast of changes in the online marketing environment to best serve the growth plan of the business. Also responsible for overseeing other aspects of the website such as content components; optimization testing and online advertising testing.
DUTIES AND RESPONSIBILITIES:
Spearhead the management of search engine marketing and natural search optimization initiatives for TCM ? AM. Initiate testing in the paid search engine marketing arena ? includes implementing best-in-class search marketing practices; optimizing keywords on key search engines and instituting a test & learn methodology.
Collaborating with agency, technology and research partners to gain insights into behavior and leverage best-in-class approaches to drive results. Conduct online competitive research.
Ensure the web site design and content meets brand and optimization engine requirements and legal standards. Update website content as needed. Develop and report on web metrics. Champion new website ideas.
Lead ongoing management of email marketing. Develop and report on campaign metrics. Detailed reporting and analysis of campaign creating recommendations towards the achievement of campaign strategy.
REQUIRED SKILLS AND EXPERIENCE:
3+ years professional experience in internet marketing/website management.
Ability to show a quality portfolio in the areas of internet search engine and other related projects.
Excellent understanding of web design, internet and online marketing concepts.
Historical track record of achieving results in the online world is a must.
Strong analytical and optimization skills with a focus on ROI.
Knowledge of natural search optimization strategies a plus.
Strong collaboration, communication and influencing skills.
Customer orientation is critical. A solid understanding of online marketing best practices; usability and user centered content development.
Comfortable with technology and experience with online applications.
Excellent writing and communication skills. Demonstrated expertise in writing for the web.
EDUCATION REQUIREMENTS:
Bachelor's degree required. Undergraduate degree in e-commerce a plus.
Thomson CompuMark is a dynamic organization in a rapidly changing industry. Accordingly, the responsibilities associated with this job will change from time to time in accordance with the Company's business needs. More specifically, the incumbent may be required to perform additional and/or different responsibilities from those set forth above.
DISCLAIMER
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this position.
The Thomson Corporation is a leading global provider of integrated information solutions to business and professional customers.
Thomson provides value-added information, with software tools and applications that help its customers make better decisions, faster. We serve more than 20 million information users in the fields of law, tax, accounting, higher education, reference information, corporate e-learning and assessment, financial services, scientific research and healthcare.
The Corporation's common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).
Our employees embrace a number of commonly shared values - collaboration, accountability, customer focus, a bias toward action and results, appreciation and respect for diversity, entrepreneurial spirit and, at all times, the highest ethical standards. These values represent the behavior each employee is expected to exhibit in their role. In our view, fostering a culture that embodies these values will lead to success and growth for our employees and our business.
The Thomson Corporation is proud to be an Equal Employment Opportunity/Affirmative Action Employer.
Location: North Quincy, Massachusetts, United States
_________________
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Thomson CompuMark is looking for Interactive Marketing Manager
duration - Full-Time
Job details: GENERAL OVERVIEW
The Interactive Marketing Manager role will replace the Graphic Designer position. As we are looking to leverage the resources of an advertising agency in '07, we can better leverage the agency for graphic design work and re-purpose the position to gain better skills on the web. The Interactive Marketing Manager will develop and implement the strategic online marketing plan for TCM-AM. The Interactive Marketing Manager stays abreast of changes in the online marketing environment to best serve the growth plan of the business. Also responsible for overseeing other aspects of the website such as content components; optimization testing and online advertising testing.
DUTIES AND RESPONSIBILITIES:
Spearhead the management of search engine marketing and natural search optimization initiatives for TCM ? AM. Initiate testing in the paid search engine marketing arena ? includes implementing best-in-class search marketing practices; optimizing keywords on key search engines and instituting a test & learn methodology.
Collaborating with agency, technology and research partners to gain insights into behavior and leverage best-in-class approaches to drive results. Conduct online competitive research.
Ensure the web site design and content meets brand and optimization engine requirements and legal standards. Update website content as needed. Develop and report on web metrics. Champion new website ideas.
Lead ongoing management of email marketing. Develop and report on campaign metrics. Detailed reporting and analysis of campaign creating recommendations towards the achievement of campaign strategy.
REQUIRED SKILLS AND EXPERIENCE:
3+ years professional experience in internet marketing/website management.
Ability to show a quality portfolio in the areas of internet search engine and other related projects.
Excellent understanding of web design, internet and online marketing concepts.
Historical track record of achieving results in the online world is a must.
Strong analytical and optimization skills with a focus on ROI.
Knowledge of natural search optimization strategies a plus.
Strong collaboration, communication and influencing skills.
Customer orientation is critical. A solid understanding of online marketing best practices; usability and user centered content development.
Comfortable with technology and experience with online applications.
Excellent writing and communication skills. Demonstrated expertise in writing for the web.
EDUCATION REQUIREMENTS:
Bachelor's degree required. Undergraduate degree in e-commerce a plus.
Thomson CompuMark is a dynamic organization in a rapidly changing industry. Accordingly, the responsibilities associated with this job will change from time to time in accordance with the Company's business needs. More specifically, the incumbent may be required to perform additional and/or different responsibilities from those set forth above.
DISCLAIMER
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this position.
The Thomson Corporation is a leading global provider of integrated information solutions to business and professional customers.
Thomson provides value-added information, with software tools and applications that help its customers make better decisions, faster. We serve more than 20 million information users in the fields of law, tax, accounting, higher education, reference information, corporate e-learning and assessment, financial services, scientific research and healthcare.
The Corporation's common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).
Our employees embrace a number of commonly shared values - collaboration, accountability, customer focus, a bias toward action and results, appreciation and respect for diversity, entrepreneurial spirit and, at all times, the highest ethical standards. These values represent the behavior each employee is expected to exhibit in their role. In our view, fostering a culture that embodies these values will lead to success and growth for our employees and our business.
The Thomson Corporation is proud to be an Equal Employment Opportunity/Affirmative Action Employer.
Location: North Quincy, Massachusetts, United States
_________________
CG jobs
3d modeling jobs