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Director, Offline Marketing & Advertising job

Posted: February 13, 2007
CG JOBS
subject: Director, Offline Marketing & Advertising , VistaPrint

VistaPrint is looking for Director, Offline Marketing & Advertising
duration - Indefinite

Job details: Get ready for an industry-shaking, career-exhilarating change in your life. Connect with VistaPrint, the e-business company that's revolutionizing the design and printing industry through highly advanced, proprietary technologies.

Are you passionate about your work? Do you embrace change, value achievement and thrive on sharing and exploring new ideas? If so, VistaPrint's environment of empowerment could be just right for your career. As one of the most successful technology and direct marketing companies around, we operate localized websites and serve millions of customers worldwide. We're looking for more talented team members to accelerate our consistent expansion and revenue growth including the following position:

Director Offline Marketing & Advertising

In this position, you will be responsible for strategy and execution of all of VistaPrint's offline marketing. You will be responsible for driving strategy in conjunction with the marketing management team, message development in conjunction with our internal creative services team, and execution and delivery in conjunction an internal group of channel managers reporting directly to the VP.

As VistaPrint expands its offline marketing efforts into broad channels such as radio, television, OOH, transport, etc., the Director will be responsible for sizing, planning and executing a comprehensive multi-channel strategy with the objective of understanding the sales impact of large-scale offline spending. Additionally, this position will be responsible for ongoing marketing execution and measurement of acquisition marketing channels, including trade & general publication advertising, statement inserts, FSI & outside box inserts, direct mail, trade shows and other events. The selected candidate will work in conjunction with external and internal resources to coordinate very rapid idea development and direct marketing project execution. The Director will also be responsible for delivering a constant level of sales growth from managed offline channels.

You will need a BA or BS and 10+ years of experience developing and implementing marketing/advertising programs, with a significant focus on project management, direct marketing and acquisition. Client or agency direct marketing project management experience is a must, as is media experience; specific e-commerce category experience would be very valuable. Applicants should possess strong strategic marketing skills, excellent knowledge of the Internet, superior negotiation skills, and the ability to lead cross-functional teams. The successful candidate will be a self-starting, motivated individual willing to own successful channel execution and revenue generation for VistaPrint.

VistaPrint Limited (Nasdaq;VPRT) is a leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers worldwide. VistaPrint offers custom designed, full-color, low-cost printed products even in small quantities. Over 8 million small businesses and consumers have already chosen VistaPrint for products ranging from business cards and brochures to invitations and thank you cards. A global company, VistaPrint employs more than 800 people and operates 17 localized web sites serving over 120 countries.

We invite you to learn more about the outstanding opportunities at VistaPrintwhere project variety and cross-functional exposure encourage fresh thinking and allow you to accomplish your very best work. VistaPrint changes everything. Nothing will ever be the same. It will just keep getting better. We are proud to be an equal opportunity employer.
Location: Lexington, Massachusetts, United States

email - marketingcareers@vistaprint.com
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