Senior Marketing Manager job
Posted: April 13, 2007
Post subject: Senior Marketing Manager
Post subject: Senior Marketing Manager
subject: Senior Marketing Manager , NC Interactive Inc.
NC Interactive Inc. is looking for Senior Marketing Manager
Job details: The Senior Marketing Manager position is responsible for all product marketing brand management using a full range of traditional, viral and on line marketing strategies and tactics related to product launch, brand management and life-cycle for NCsoft intellectual gaming property, Duties assigned to the Sr. Marketing Manager may vary depending on value of work and experience. ESSENTIAL DUTIES AND RESPONSIBILITIES including the following. Other duties may be assigned.Senior marketing and brand manager in the development and execution of marketing and promotional campaigns for individual software products. Manages timelines, asset calendars and material/messaging with those personnel essential to product including product producer and development team/studio for public relations, online community relations, web content, advertising, creative services, operations, finance, sales and channel marketing in the creation product marketing plan/s, product marketing budget, advertising (print/on-line) execution against approved well-defined, reviewed, product life marketing plan/s. • Initiate and produce global, fully-integrated, kick off doc, schedules and finally launch as well as annual brand marketing plan. Components including budget/management and tracking, product breakeven/ROI analysis, public relations, competitive analysis, product positioning, packaging/build of materials, media planning/advertising (on line and viral ‘grassroots’) and promotional collateral design, and tactical execution of all marketing strategies• Develop co-marketing strategic promotions and manage all drafts and contracts associated with third party and first party hardware/software/accessory and others as necessary to increase marketing, PR and sales capacity • Coordinate with producers and developer/s in all stages of product development in order to refine and optimize the product brought to market through out analysis, focus group testing and revisions to marketing plan and asset/positioning design and communication to all other team members• Manage all outside agencies timeliness, expenses and published projects for product• Outline initial product kick-off document a minimum of 6 months prior to product launch. Develop, maintain and communicate monthly schedule updates to all team members prior to Publishing Staff, Dev-Studio and Suppliers• Write copy for, and maintain in pre-launch, launch current/active life cycle including direct marketing to PlayNC and Product ‘active/inactive’ game databases • Produce quarterly product digital asset kit and retail channel marketing asset kit of marketing collateral materials for team members use Digital asset kit should include the following: screen shots, logo treatments, in game character art, producer interviews, development team interviews, game audio (music), game maps and game play trailers, CG trailers and any other assets worthy of team member use. Oversee development of marketing collateral, 3rd party co-marketing, and other product-related marketing • Attend key buyer meetings to build brand presence, distribution, and to present new retail promotions launch and update brand positioning, planning and implementation as necessary• Oversee representation of product in corporate media events and trade shows • Coordinate materials for production of pre-sale, launch and catalog marketing/promotions and sales  A key function/role of this position is to collect marketing and sales information from members of the Publishing Staff team mates and to share it with members of the Studio Development team on a continual basis. Conversely, it is to gather pertinent product information, ideas and team questions from the Studio and to share those with members of the Publishing marketing, sales and communication staffs to get answers, develop solutions, and implement new programs to support the growth and success of the product. Research and evaluate competitive products, new technologies, target markets, promotional vehicles and report back on a monthly basis via monthly status reporting This position also interfaces closely with the Products’ Online Community Relations (OCR) staff, as well as Product development teams throughout the organization. This person also assists the onsite Development management of the Publisher – ie: Producer, Associate Producer – in the preparation, creation and review of all branding asset milestone calendars and timelines in product-related materials including: packaging, documentation, advertisements, press releases, contests, sales support materials, etc.   Frequent travel to: NCsoft Studios and or publishing offices, domestic and international, as necessary Also travel required to attend trade shows, sales meetings and consumer events all across the country as a brand representative of the product to the public, press and key accounts/contacts. Position reports to the Vice President of Marketing with a strong dotted-line relationship back to the NCsoft Product Producer (on-site in studio).
JOB QUALIFICATIONS:
Ideal candidate will have a minimum of a Bachelors degree and 5-7 years of product marketing experience in the same or similar field (consumer entertainment; MMO software background preferred).
SPECIAL RECRUITING REQUESTS:
Austin, North American corporate office location hire is preferable. Relocation will be considered.
Location: Austin, Texas, United States
_________________
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NC Interactive Inc. is looking for Senior Marketing Manager
Job details: The Senior Marketing Manager position is responsible for all product marketing brand management using a full range of traditional, viral and on line marketing strategies and tactics related to product launch, brand management and life-cycle for NCsoft intellectual gaming property, Duties assigned to the Sr. Marketing Manager may vary depending on value of work and experience. ESSENTIAL DUTIES AND RESPONSIBILITIES including the following. Other duties may be assigned.Senior marketing and brand manager in the development and execution of marketing and promotional campaigns for individual software products. Manages timelines, asset calendars and material/messaging with those personnel essential to product including product producer and development team/studio for public relations, online community relations, web content, advertising, creative services, operations, finance, sales and channel marketing in the creation product marketing plan/s, product marketing budget, advertising (print/on-line) execution against approved well-defined, reviewed, product life marketing plan/s. • Initiate and produce global, fully-integrated, kick off doc, schedules and finally launch as well as annual brand marketing plan. Components including budget/management and tracking, product breakeven/ROI analysis, public relations, competitive analysis, product positioning, packaging/build of materials, media planning/advertising (on line and viral ‘grassroots’) and promotional collateral design, and tactical execution of all marketing strategies• Develop co-marketing strategic promotions and manage all drafts and contracts associated with third party and first party hardware/software/accessory and others as necessary to increase marketing, PR and sales capacity • Coordinate with producers and developer/s in all stages of product development in order to refine and optimize the product brought to market through out analysis, focus group testing and revisions to marketing plan and asset/positioning design and communication to all other team members• Manage all outside agencies timeliness, expenses and published projects for product• Outline initial product kick-off document a minimum of 6 months prior to product launch. Develop, maintain and communicate monthly schedule updates to all team members prior to Publishing Staff, Dev-Studio and Suppliers• Write copy for, and maintain in pre-launch, launch current/active life cycle including direct marketing to PlayNC and Product ‘active/inactive’ game databases • Produce quarterly product digital asset kit and retail channel marketing asset kit of marketing collateral materials for team members use Digital asset kit should include the following: screen shots, logo treatments, in game character art, producer interviews, development team interviews, game audio (music), game maps and game play trailers, CG trailers and any other assets worthy of team member use. Oversee development of marketing collateral, 3rd party co-marketing, and other product-related marketing • Attend key buyer meetings to build brand presence, distribution, and to present new retail promotions launch and update brand positioning, planning and implementation as necessary• Oversee representation of product in corporate media events and trade shows • Coordinate materials for production of pre-sale, launch and catalog marketing/promotions and sales  A key function/role of this position is to collect marketing and sales information from members of the Publishing Staff team mates and to share it with members of the Studio Development team on a continual basis. Conversely, it is to gather pertinent product information, ideas and team questions from the Studio and to share those with members of the Publishing marketing, sales and communication staffs to get answers, develop solutions, and implement new programs to support the growth and success of the product. Research and evaluate competitive products, new technologies, target markets, promotional vehicles and report back on a monthly basis via monthly status reporting This position also interfaces closely with the Products’ Online Community Relations (OCR) staff, as well as Product development teams throughout the organization. This person also assists the onsite Development management of the Publisher – ie: Producer, Associate Producer – in the preparation, creation and review of all branding asset milestone calendars and timelines in product-related materials including: packaging, documentation, advertisements, press releases, contests, sales support materials, etc.   Frequent travel to: NCsoft Studios and or publishing offices, domestic and international, as necessary Also travel required to attend trade shows, sales meetings and consumer events all across the country as a brand representative of the product to the public, press and key accounts/contacts. Position reports to the Vice President of Marketing with a strong dotted-line relationship back to the NCsoft Product Producer (on-site in studio).
JOB QUALIFICATIONS:
Ideal candidate will have a minimum of a Bachelors degree and 5-7 years of product marketing experience in the same or similar field (consumer entertainment; MMO software background preferred).
SPECIAL RECRUITING REQUESTS:
Austin, North American corporate office location hire is preferable. Relocation will be considered.
Location: Austin, Texas, United States
_________________
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