Senior Manager, Media Relations job
Posted: June 26, 2007
Post subject: Senior Manager, Media Relations
Post subject: Senior Manager, Media Relations
subject: Senior Manager, Media Relations , Walt Disney Parks & Resorts
Walt Disney Parks & Resorts is looking for Senior Manager, Media Relations
duration - Indefinite
Job details:
The Senior Manager of Media Relations for Walt Disney Parks and Resorts (WDPR) will manage and monitor the day-to-day media relations function for the segment, proactively telling our story to the business press in creative and interactive ways. This individual will develop external proactive strategies to support the segment’s key business objectives – and work closely with each of the segment’s business units and the segment PR team to ensure consistent strategies, messaging and positioning. In addition, this individual will help manage/monitor the press dialogue to help inform reporters’ thinking about our business and shape the perception of our segment. This position is based in Burbank, Calif., and will report to the Vice President of External Communications for Walt Disney Parks and Resorts.
Responsibilities
Ø Develop story ideas and pitch the national and local business press and key trade publications on story ideas that further the positioning of our segment and strengthen the reputation of the WDP&R brand
Ø Prepare/media train WDP&R executives for interviews on segment-wide issues, performance and growth (media training, message development, feedback, etc.)
Ø Develop press releases, fact sheets, media alerts and other collateral on segment initiatives and/or on high-profile issues that impact multiple business units and/or corporate
Ø Establish/maintain relationships with key business reporters; develop communication tools/processes to provide key reporters timely and relevant information about the segment/key initiatives that inspire story ideas and shape thinking
Ø Develop key message grids for executives, spokespeople and business units; develop media guidance for specific issues and hot topics
Ø Establish system for real-time media monitoring of stories/information that impacts the business; elevate information in timely manner to senior management as warranted
Ø Write weekly report for senior leadership of TWDC and WDPR, previewing key events and news drivers for the coming two weeks from around Walt Disney Parks and Resorts
Ø Work closely with the segment’s Director of External Communications and local and global PR teams to ensure consistency of messaging across all global media events and activities
Ø Manage/handle/coordinate media requests regarding the global business unit
Ø Manage daily press clippings and archive coverage for the segment
Ø Facilitate and run a weekly global conference call for the various Public Affairs teams within Walt Disney Parks and Resorts
Ø Support the ongoing implementation of a comprehensive emergency preparedness/crisis communications plan
Ø Develop a segment-wide press kit to better educate stakeholders such as the media, analysts, executives and others about the WDP&R segment
Required Qualifications
· Demonstrated strong writing, research and editing skills
· Ability to create documents quickly and communicate effectively under pressure
· At least 7-10 years of professional corporate communications, public relations or media relations experience
· Ability to interact with and effectively engage senior executives in discussions to reach desired goals
· Excellent interpersonal skills and the ability to deal effectively with people at all levels of the organization
· Bachelor’s degree
Desired Qualifications
· Demonstrated ability to develop effective communication products requiring minimal editing and rework.
· Experience in developing products that are designed to tell our story by educating and persuading key stakeholders.
· Demonstrated leadership, strategic-thinking and problem-solving skills.
· Ability to work well independently, as well as in a team environment.
· Ability to consistently meet deadlines and maintain a high level of quality in work produced or performed.
· Ability to manage multiple priorities and work under pressure.
· Business savvy.
· Strong client-service orientation.
· At least two years experience as a reporter.
· Proficiency with Associated Press style guidelines and online media resources such as Lexus-Nexis, Vocus, AP Newstracker, etc.
Location: Burbank, California, United States
_________________
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Walt Disney Parks & Resorts is looking for Senior Manager, Media Relations
duration - Indefinite
Job details:
The Senior Manager of Media Relations for Walt Disney Parks and Resorts (WDPR) will manage and monitor the day-to-day media relations function for the segment, proactively telling our story to the business press in creative and interactive ways. This individual will develop external proactive strategies to support the segment’s key business objectives – and work closely with each of the segment’s business units and the segment PR team to ensure consistent strategies, messaging and positioning. In addition, this individual will help manage/monitor the press dialogue to help inform reporters’ thinking about our business and shape the perception of our segment. This position is based in Burbank, Calif., and will report to the Vice President of External Communications for Walt Disney Parks and Resorts.
Responsibilities
Ø Develop story ideas and pitch the national and local business press and key trade publications on story ideas that further the positioning of our segment and strengthen the reputation of the WDP&R brand
Ø Prepare/media train WDP&R executives for interviews on segment-wide issues, performance and growth (media training, message development, feedback, etc.)
Ø Develop press releases, fact sheets, media alerts and other collateral on segment initiatives and/or on high-profile issues that impact multiple business units and/or corporate
Ø Establish/maintain relationships with key business reporters; develop communication tools/processes to provide key reporters timely and relevant information about the segment/key initiatives that inspire story ideas and shape thinking
Ø Develop key message grids for executives, spokespeople and business units; develop media guidance for specific issues and hot topics
Ø Establish system for real-time media monitoring of stories/information that impacts the business; elevate information in timely manner to senior management as warranted
Ø Write weekly report for senior leadership of TWDC and WDPR, previewing key events and news drivers for the coming two weeks from around Walt Disney Parks and Resorts
Ø Work closely with the segment’s Director of External Communications and local and global PR teams to ensure consistency of messaging across all global media events and activities
Ø Manage/handle/coordinate media requests regarding the global business unit
Ø Manage daily press clippings and archive coverage for the segment
Ø Facilitate and run a weekly global conference call for the various Public Affairs teams within Walt Disney Parks and Resorts
Ø Support the ongoing implementation of a comprehensive emergency preparedness/crisis communications plan
Ø Develop a segment-wide press kit to better educate stakeholders such as the media, analysts, executives and others about the WDP&R segment
Required Qualifications
· Demonstrated strong writing, research and editing skills
· Ability to create documents quickly and communicate effectively under pressure
· At least 7-10 years of professional corporate communications, public relations or media relations experience
· Ability to interact with and effectively engage senior executives in discussions to reach desired goals
· Excellent interpersonal skills and the ability to deal effectively with people at all levels of the organization
· Bachelor’s degree
Desired Qualifications
· Demonstrated ability to develop effective communication products requiring minimal editing and rework.
· Experience in developing products that are designed to tell our story by educating and persuading key stakeholders.
· Demonstrated leadership, strategic-thinking and problem-solving skills.
· Ability to work well independently, as well as in a team environment.
· Ability to consistently meet deadlines and maintain a high level of quality in work produced or performed.
· Ability to manage multiple priorities and work under pressure.
· Business savvy.
· Strong client-service orientation.
· At least two years experience as a reporter.
· Proficiency with Associated Press style guidelines and online media resources such as Lexus-Nexis, Vocus, AP Newstracker, etc.
Location: Burbank, California, United States
_________________
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3d modeling jobs