Director 2 job
Posted: February 14, 2008
Post subject: Director 2
Post subject: Director 2
subject: Director 2 , Yale University
Yale University is looking for Director 2
duration - Full-Time
Job details: General Purpose
Direct and manage the marketing function for the Yale Medical Group by: 1) promoting the clinical brand throughout the practice and to external audiences; 2) using primary and secondary research in support of YMG market and business development efforts; 3) developing marketing plans and marketing collateral in support of clinical programs and physician practice development; 4) implementing all YMG marketing initiatives.
Essential Duties
1. Direct and manage the YMG marketing function in support of individual departments, sections, physicians and the overall practice as appropriate. Foster awareness of the YMG among all organizational constituencies, including faculty, referring physicians, patients and YSM/YNHH managers and administrators. 2. Promote the YMG clinical identity both within the practice and to external audiences through print, web, radio, television and direct mail. Oversee the development of all branded YMG marketing collateral. 3. Conduct primary and secondary research to conduct marketing analyses in support of YMG marketing and business development efforts. 4. Develop marketing plans in support of physician practices, existing and new clinical programs, clinical service lines and new practice sites. 5. Implement YMG marketing initiatives and manage ad hoc projects (e.g., mystery shopping, patient relations, new physician orientation.) 6. Provide marketing support for a clinical practice call center. 7. Manage relationships with graphic designers, market researchers, media purchasers, advertising agencies and other professional marketing agencies as appropriate. 8. Serve as primary interface with other internal resources to facilitate YMG marketing goals, including other YMG offices, Institutional Planning and Communications, Yale-New Haven Hospital Marketing/Communications, Yale Cancer Center, Yale Center for Clinical Investigation, Office of Public Affairs, and others as appropriate. 9. Attend selected YMG committee meetings. Conduct research and perform analyses as necessary to support committee work.
Education & Experience
1. Bachelor's degree in relevant field and six years of relevant experience, or an equivalent combination of education and experience.
Additional Education & Experience
1. Prior experience in marketing. 2. Preferred: Master's degree in marketing, Healthcare Administration or Business Administration and ten years work experience in related environment, or the equivalent combination of education and experience; experience in a healthcare setting.
Skills & Abilities
1. Excellent written and oral communication skills. 2. In-depth knowledge of Windows, Excel, Access or other database software, Microsoft Publisher, query tools and PC-based statistical software.
We invite you to discover the excitement, diversity, rewards and excellence of a career at Yale University. One of the country's great workplaces, Yale University offers exciting opportunities for meaningful accomplishment and true growth. Our benefits package is among the best anywhere, with a wide variety of insurance choices, liberal paid time off, fantastic family and educational benefits, a variety of retirement benefits, extensive recreational facilities, and much more.
Yale University is committed to basing judgments concerning the admission, education, and employment of individuals upon their qualifications and abilities and affirmatively seeks to attract to its faculty, staff, and student body qualified persons of diverse backgrounds. In accordance with this policy and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual's sex, race, color, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran, or national or ethnic origin; nor does Yale discriminate on the basis of sexual orientation or gender identity or expression. Federal government regulations require us to gather and maintain information on job applicants by race and gender.
Location: New Haven, Connecticut, 06501
_________________
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Yale University is looking for Director 2
duration - Full-Time
Job details: General Purpose
Direct and manage the marketing function for the Yale Medical Group by: 1) promoting the clinical brand throughout the practice and to external audiences; 2) using primary and secondary research in support of YMG market and business development efforts; 3) developing marketing plans and marketing collateral in support of clinical programs and physician practice development; 4) implementing all YMG marketing initiatives.
Essential Duties
1. Direct and manage the YMG marketing function in support of individual departments, sections, physicians and the overall practice as appropriate. Foster awareness of the YMG among all organizational constituencies, including faculty, referring physicians, patients and YSM/YNHH managers and administrators. 2. Promote the YMG clinical identity both within the practice and to external audiences through print, web, radio, television and direct mail. Oversee the development of all branded YMG marketing collateral. 3. Conduct primary and secondary research to conduct marketing analyses in support of YMG marketing and business development efforts. 4. Develop marketing plans in support of physician practices, existing and new clinical programs, clinical service lines and new practice sites. 5. Implement YMG marketing initiatives and manage ad hoc projects (e.g., mystery shopping, patient relations, new physician orientation.) 6. Provide marketing support for a clinical practice call center. 7. Manage relationships with graphic designers, market researchers, media purchasers, advertising agencies and other professional marketing agencies as appropriate. 8. Serve as primary interface with other internal resources to facilitate YMG marketing goals, including other YMG offices, Institutional Planning and Communications, Yale-New Haven Hospital Marketing/Communications, Yale Cancer Center, Yale Center for Clinical Investigation, Office of Public Affairs, and others as appropriate. 9. Attend selected YMG committee meetings. Conduct research and perform analyses as necessary to support committee work.
Education & Experience
1. Bachelor's degree in relevant field and six years of relevant experience, or an equivalent combination of education and experience.
Additional Education & Experience
1. Prior experience in marketing. 2. Preferred: Master's degree in marketing, Healthcare Administration or Business Administration and ten years work experience in related environment, or the equivalent combination of education and experience; experience in a healthcare setting.
Skills & Abilities
1. Excellent written and oral communication skills. 2. In-depth knowledge of Windows, Excel, Access or other database software, Microsoft Publisher, query tools and PC-based statistical software.
We invite you to discover the excitement, diversity, rewards and excellence of a career at Yale University. One of the country's great workplaces, Yale University offers exciting opportunities for meaningful accomplishment and true growth. Our benefits package is among the best anywhere, with a wide variety of insurance choices, liberal paid time off, fantastic family and educational benefits, a variety of retirement benefits, extensive recreational facilities, and much more.
Yale University is committed to basing judgments concerning the admission, education, and employment of individuals upon their qualifications and abilities and affirmatively seeks to attract to its faculty, staff, and student body qualified persons of diverse backgrounds. In accordance with this policy and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual's sex, race, color, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran, or national or ethnic origin; nor does Yale discriminate on the basis of sexual orientation or gender identity or expression. Federal government regulations require us to gather and maintain information on job applicants by race and gender.
Location: New Haven, Connecticut, 06501
_________________
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